You want a bigger share of the sweet, sweet organic traffic. However, you’ve covered all the basics techniques such as researching accurate keywords, writing engaging and relevant content, and improving the website’s load times. Is this as good as it gets? No, because thereare a bunch more lesser-known on-page optimisation techniques you can implement. Here are three of them.
4K and HD videos will wreck the load times of web pages if hosted locally. Always embed them from third-party sites. Image courtesy of Pixabay
High definition images and 4K videos are all the rage these days. However, inserting a 10MB image or a 4K video on your web page will seriously impair your load times. Heck, even an unoptimised image or video taken from your smartphone is technically too heavy for a typical website.
Use image optimising software on all images on your website, including headers, icons and even favicons. Consider serving images using next-generation, search-engine friendly formats such as WebP, JPEG 2000 and JPEG XR. For videos, always tried to upload them elsewhere and simply embed them on your web page. Always use a CDN as well to distribute page load away from your server.
In addition, ensure all images on your website have the necessary tags – title, description, alt description and caption (and credit the image when appropriate). It may seem onerous, but search engines love these little details.
Header tags are important attributes to spiders and robots crawling on your webpages. They provide anchor points and place necessary emphasis (when required) on keywords. This helps search engines catalogued and rank sites, and they reward such attention to detail. So make sure your webpages use the appropriate H1, H2, H3, etc. tags.
Header tags are also useful for the reading experience of human visitors to your website. They help to organise and compartmentalise articles for easier consumption. This will improve dwell time, which is a positive signal for search engines.
Meta description no longer factors into search engines’ ranking algorithm. Owing to this, many webmasters simply ignore them because search engines will just pick up relevant parts of an article to display in search results. However, this is the wrong approach, since meta description can be used to entice click-throughs. Users will usually scroll through search results before clicking a link. If your meta description stands out, they will be more likely to click your website link. So allocate some resources to improve your page meta descriptions – this could improve click-through rate.
This is obviously not an exhaustive list. However, the implementation of the above strategies will give your organic rankings a slight boost.