Close to 80,000 Google searches are made every second of the day. Bing, Yahoo, Baidu and other search engines will contribute a little more to the figure. These searches will lead to search results which will, in turn, guide customers to websites, which will for more than a third of global traffic. How do you get a piece of the massive organic traffic pie for your website? We’ve compiled below three key points to help your website become an organic traffic magnet.
Keywords are basically words that are used in search queries. They can be just a single word like ‘car’ or ‘shoe’, or a long string of words, like ‘the best type of air conditioners for homes’. When search engines receive this query, they will cross-reference the word or phrase with the webpages catalogued in their index. The algorithms will utilise a host of factors to present their search results, but one of the strongest factors will be the presence of the exact search term.
This is why it’s important for websites to conduct a comprehensive keyword research for their products or services. Every possible relevant and high-performing keyword combinations must be identified to ensure that search engines, particularly Google, notice your website. Obviously, the placement and frequency of keywords matter as well, because search engines abhor keyword spammers. There are numerous keywords tools available in the market which can be used to help you identify the right keywords for your website.
Content is your primary engagement tool – up to 72% of online marketers consider content as the most effective element of SEO strategy. Content provide customers with useful and relevant information and help to convert. If your content is weak ornot engaging, potential customers will leave your site quickly. They will also be less likely to return in the future. Their reduced dwell time (time spent on your site) will also negatively impact organic rankings – so poor content can be a double-edged sword.
And never make the mistake of using duplicate articles, no matter how good it is. Once the amount of duplicate content exceed a certain percentage of the site’s total content, search engines will begin to penalise the site.
Slow page loads can hurt websites from two sides. Search engines like Google penalise sites which take too long to load as this reflectstheir search results poorly to end-users. So if robots and web spiders take too long to crawl through your website, you will experience an immediate drop in organic ranking.
The second way slow load times can hurt websites is through engagements. Up to 40% of visitors abandon websites that take longer than three seconds to load. Of those who stayed, up to 80% won’t be returning to the website again. So after all your hard work to get visitors to your website, they will leave even before they start reading your content. So remember, optimise your site because speed is key!