Overhyped and overblown, or the next paradigm shift in communications? Distracting marketers from the stuff they should be doing, or rightly, the most important thing on their radar. Since the funky micro-blogging tool went mainstream, Twittermania has rocked our worlds:...
Yesterday Google launched a new feature called Parameter Handling. It's a variation on a feature that has been available in Yahoo! for quite some time and is a welcome addition to Google Webmaster Tools. Vanessa Fox has a nice writeup...
Chinwag Live: Search Is Dead Long Live Search With Google challenged by new real-time and vertical search tools and the emergence of ‘social media search’, how can brands optimise for SEO? A new era for search? Join us as we...
The Changing Advertising Summit will bring you the latest insight into the strategies driving innovation and change in modern advertising. This is a must-attend event for decision makers working in all areas of advertising and communications . Guava's SEO Director...