Today marks the launch of the third UK Search Marketing Survey undertaken by Guava in partnership with Econsultancy.  We hope to collect data from over 1,000 digital marketers, including agencies and individuals, and our findings will be compiled in a report and released later this year – and distributed amongst those who took part.

This year, certain factors such as the general economic downturn will have had an affect on the industry.  It will be intriguing to see what are becoming considered the most economically viable services and also where cutbacks have been made.

Additionally, the continued rise of social networks suggest that they have become even more integral to campaigns.  Particularly the new found importance of microblogging platform, Twitter (which was only used by 3% of companies last year), will have no doubt made an impact on overall strategies.  However, not only has it grown as another tool for companies to generate traffic, but it has also seemingly pushed the trend of maintaining honest and personal communication with the public - and it'll be pleasing to see the statistics in an SEM context.

To take part in the 2009 survey visit: www.guava.co.uk/uksem2009