Search Engine War Blog : « Not Online? 'Digital Britain' report is your wake up call! | Google releases the "canonical" tag »

Site Migration And SEO

Thursday, 05 February 2009

Migrating a website to a new domain is not always easy and is often the cause of many a headache for webmasters. Moving from an old established domain with authority to a fresh new domain without any history will have a massive negative impact on the sites organic performance if there is not a proper SEO site migration plan. Often with a site migration comes a completely new design, structure, cms and possibly host - so there are many things to consider to make the transition smooth for both the user and from an SEO perspective.

Even with an SEO site migration plan in place, a move is not always completely trouble free as Econsultancy shared in a recent blog post. Econsultancy launched a new site after a subtle name change from E-consultancy to Econsultancy and subsequently moved from www.e-consultancy.com to a new domain http://econsultancy.com.

There is a great level of detail shared by Econsultancy in the processes behind the SEO migration to their new site and it's impact on natural performance. What makes this particulary fascinating is that it not only highlights some of the issues you can experience in moving domains, but also the complexities involved in targeting globally from a single domain. I won't delve into these now as there are a number of comments in the post which discuss these in more detail.

A phased approach is often the best and easiest way to diagnose any potential problems along the way but it is not always an option for all businesses. Unfortunately you cannot flick a switch with the search engines to let them know you have moved to a new site and all websites are unique, so timescales are not always the same in each case. But there are some best practices that you can follow to make the transition as trouble free as possible. Google have provided some best practice guidelines for moving to a new site without hurting your websites performance in the search results.

Whether you are a webmaster or search marketeer, the shared experiences from Econsultancy offer a great insight into site migration and SEO is definitely a case study I would recommend keeping an eye on.

Comments

seo consultants

What an amazing resource! this article is just what I have been looking for.Thanks for posting.

More web traffic

Definitely a good idea to sit down and plan it all out first. Too many people screw up their rankings when they migrate their sites by not thinking ahead for proper redirects and the like.

nike air max plus

"The language programs through Language Door San Diego provide a relaxed environment for learning a second language. My instructor is patient and a native speaker. The instructor makes learning easy by relating the language to real-life situations." – Ed, San Diego School

Caroline seo service

I enjoyed reading the post.
Very informative indeed.
So keep up the good work.

web design in hampshire

That's great information. You are nice stuff this work. I like this good article. Thanks share you're feeling this site.

Toe Shoes

Thank you for sharing with us,I too always learn something new from your post!Great article. I wish I could write so well.

seo melbourne

Excellent post. As mentioned if it's a full website migration it needs to be tested in a demo folder before it's made live. The site migration can severely damage your search engine rankings. Thanks for sharing this post so much.

Vince Aquion

Great article post, i hope to learn more from your posts. Kudos!

Camarad

Searched for the information on this theme, and only here I found it. Too many people screw up their rankings when they migrate their sites by not thinking ahead for proper redirects and the like.

Jessica Alba

What remarkable post! What makes this particulary fascinating is that it not only highlights some of the issues you can experience in moving domains, but also the complexities involved in targeting globally from a single domain. I won't delve into these now as there are a number of comments in the post which discuss these in more detail.

the best seo company

This is good site to spent time on .I just stumbled upon your informative blog and wanted to say that I have really enjoyed reading your very well written blog posts. I will be your frequent visitor, that's for sure.

Coach Outlet

I like your blog, because I always see a lot I can't see things.

north face outlet

Yet again you come out with great article. would anyone stuff like this information. I was doing, and this is just.

buy hydrocodone online

With the many blogs which I have encountered, I never expected to see a very beautiful post online..After reading this one, I felt so lucky to see its content..-)

Polo Outlet

I have to say about this is very interesting, it seems that many people like it.Okay, I will recommend my friends to have a look, look forward to the new content.

Cheap Ralph Lauren

Very good article, can see that the writer is a very serious person, thank you for your article, it gives us a happy; not only that, you also conveys a lot of interesting and useful information.

Ralph Lauren Outlet

Overall.I have to say,I'm surprised this article.It is easy to understanding your enthusiasm for your writing. I'll be back

Ralph Lauren Polo Outlet

Thanks to take this opportunity to discuss this, I feel eager to share them. I like learning on your site.

free dating website

There is a great level of detail shared by Econsultancy in the processes behind the SEO migration to their new site and it's impact on natural performance. What makes this particulary fascinating is that it not only highlights some of the issues you can experience in moving domains, but also the complexities involved in targeting globally from a single domain. I won't delve into these now as there are a number of comments in the post which discuss these in more detail.

best dating news videos

There is a great level of detail shared by Econsultancy in the processes behind the SEO migration to their new site and it's impact on natural performance. What makes this particulary fascinating is that it not only highlights some of the issues you can experience in moving domains, but also the complexities involved in targeting globally from a single domain. I won't delve into these now as there are a number of comments in the post which discuss these in more detail.

Andrew Garfield

With the many blogs which I have encountered, I never expected to see a very beautiful post online..After reading this one, I felt so lucky to see its content..-)

Posted by: buy hydrocodone online | Friday, 02 December 2011 at 09:00 PM

santiago de cuba

Thanks for this post! the information very well. good luck

Polo Ralph Lauren

I actually enjoyed your own article,many thanks to the author. I really like this blog, you are very good making them,Plus i love your theme here. Thumbs up! Keep on sharing!

Tiffany and Co Outlet

Nice information,Many thanks and Please continue to keep updating your Weblog. I like what I see so now i’m afterward you. I read it many times.Its a abundant website!

The comments to this entry are closed.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451c37d69e20111684b80e7970c

Listed below are links to weblogs that reference Site Migration And SEO:

Subscribe to this blog's feed

Add to My Yahoo!
Subscribe with Bloglines
Add to Google
Subscribe in NewsGator Online

Add to My AOL
Add to Technorati Favorites!
Add to netvibes