Last night was yet another fun evening at the New Media Age Search Social, hosted by Will Cooper their search expert and reputed nominee for lead singer if NMA ever get round to doing a Christmas play :-). The formula which I think has the potential to be very succesful is alchohol + people = information. If you haven't been before it's a great and informal way to meet other people in the industry (particularly a lot of the central London agencies and obviously the NMA journalists) and catch up on gossip.