Your brand isn’t what you say it is. It’s what Google says it is.
Tuesday, 14 August 2007
I was just discussing the various benefits of different search marketing tactics with one of the worlds biggest food brands and one of my team reminded me of this sage like wisdom from the long tail.
Your brand isn’t what you say it is. It’s what Google says it is.
Chris Anderson, Wired Magazine Editor in Chief, speaking at ad:tech, concurring with the response from our own Search Engine Marketing Benchmark Report.
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