This kind of naive interpretation of the search engine optimisation industry, and the way search engines work makes my blood boil.
http://news.bbc.co.uk/1/hi/programmes/click_online/6526393.stm

The 'link bomb' flaw that the journalist talks about, got fixed with an algorithm update ages ago and doesn't even work anymore. Funnily enough though, the #1 ranked site for 'miserable failure' is BBC.co.uk, which about sums up their coverage of the search engine marketing industry.

Last time the BBC published this kind of junk I contacted them and they edited the article, I guess I'll have to do it again.