The difference between accessibility and search engine optimisation
Thursday, 25 January 2007
Firstly there's the issue of semantics - accessibility vs accessibility, I think if you leave basic optimisation out of your strategy you shouldn't be able say your websites accessible, becuase most people wont know it is there. Next while there are many overlaps between acccessibility and SEO there are three fundamental differences I can think of, that can seriously mess you up if you only take the accessibility approach - Forms, URLs & Mindset :
| Accessibilty | SEO |
|
Forms |
|
| Forms OK if labeled correctly | Form objects not OK for spiders |
|
URLs |
|
| Can support relatively complex URL strings | Requires simple, persistant URL strings |
|
Mindset |
|
| How visitors interact with the website | Attracting visitors to the correct parts of the website |
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