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Google buys YouTube

Tuesday, 10 October 2006

Not rumour and speculation anymore. According to the Wall Street Journal:

Google Inc. agreed to buy closely-held YouTube Inc. in an all-stock deal worth about $1.65 billion, a transaction that will unite the popular video-sharing site with Google's online advertising system.

If you are now in traditional broadcast media I would be quaking in my boots, the future of broadcast entertainment consumption looks like it's being decided without you.

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