The New Sponsored Search is Coming

The New Sponsored Search is Coming - or at least that is what Yahoo! Search Marketing are telling everybody Today.

We have been aware for some time that changes are imminent on the Yahoo! Search Marketing platform, and rumours are rife that the bid management platform is going to work v.similar to Google.

The email arriving in in-boxes today will do nothing to clarify what is going to happen and when.  We are told that:

"A completely redesigned search marketing platform is on its way"

"the new Sponsored Search not only clears away those obstacles, but offers new and better ways to manage your account".

".... the new Sponsored Search, which will start rolling out beginning later this year".

This email is probably in response to the masses of enquiries that Yahoo! Search Marketing will have undoubtedly been having about these changes, and while it doesn't actually tell us any more than we already know, it may actually pacify some of the advertisers out there for a while.

We wait with baited breath for more details on these changes....