Google: Click-to-Play Video
Tuesday, 23 May 2006
Google has now announced the release of click-to-play video across their content network. Running in the same model as their pay-per-click system, ads are based on a CPC & CPM bidding basis. From a web user perspective, the idea is that opposed to irritating splash advertising, video ads will be an 'opt-in' choice, running only when clicked on.
With the mass of the adsense network Google are potentially offering advertisers a enticing new medium. More targeted than TV, site specific, geo-targeted and less intrusive, will this be the re-invention of TV advertising?
For all official info: adwords blog
The problem with video advertising is the difficulty in making the ad. If Google comes up with a way for people to make their video ads with ease, then it can be hot.
Posted by: Neil Patel | Tuesday, 23 May 2006 at 05:52 PM
If users have to opt-in the quality of the content is so much more important, potentially what this really becomes is a mass outlet for the best of the viral marketing guys.
Posted by: Teddie | Wednesday, 24 May 2006 at 02:59 PM
I dont know about anyone else but this just seems like another attempt in Googles ongoing effort to dominate every corner of the internet.
Posted by: Zorning | Thursday, 01 June 2006 at 03:52 AM