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Brand Strategy Search Engine Marketing Round Table

Wednesday, 10 May 2006

The Brand Strategy Search Engine Marketing Round Table is available online.  The other month at the Gay Hussar in SOHO, over some delicious Hungarian food (5 stars the duck was awesome) I was fortunate enough to don my Search Marketing Association UK hat and lock horns with DAVID MITCHELL Head of interactive marketing at Intel, JONATHAN MACDONALD Commercial director at global dance music brand Ministry of Sound, DUNCAN HORTON Head of search marketing and site management at the Lastminute and Travelocity brands and JASON RUSSELL Head of marketing at beauty brand Lookfantastic.com about the techniques and challenges leading brands face as search continues to become an important part of their strategies.

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