UK search spend increases 79%
Thursday, 30 March 2006
According to the IAB UK online ad spending increased £1,366.4 million (£1.4 billion) and now accounts for 7.8% of total advertising market share.
Search recorded the biggest increase - 79% or £338.7 million - of all online advertising formats as advertisers in 2005 recognised the benefits of search and used its many tools for both direct response and brand-building initiatives.
I wonder how much of this is from 'mesothelioma attorneys'?!?
Posted by: AG | Monday, 03 April 2006 at 06:30 PM
Probably a lot. When I am back in the office tomorrow I'll have access to one of our nifty little tools that can calculate it.
Posted by: Teddie | Monday, 03 April 2006 at 09:05 PM
We calculated it against the search figure and reckon it's only around 0.1%
Posted by: Teddie | Friday, 07 April 2006 at 09:40 AM