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Yahoo! PPC 70 character Ad Length - Tests

Monday, 23 January 2006

It seems that Yahoo! / Overture have changed their mind and are testing the shorter sponsored search descriptions in the UK - not just France as previously reported.

On 8th Feb, about 10% of listings displayed on Yahoo will be truncated to 70 characters and results / CTR's monitored.  The effectiveness of this trial will determine how the sponsored search listings are displayed across all outlets in the future.

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