Search Engine War: January 2006

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January 2006

Tuesday, 31 January 2006

MSN to get Sponsored Links from Kanoodle

In the States, Kanoodle has just signed an agreement with MSN to provide them with sponsored links. Click on the below URL for the full story: http://www.kanoodle.com/about/press_releases/01-30-06.cool

Posted at 12:52 PM in Pay Per Click | Permalink | Comments (0) | TrackBack (0)

Monday, 30 January 2006

Search Engines Twice the Conversion Rate of Other Acquisition Sources

While we absolutely hate trying to guess a websites conversion rate for campaign estimation purposes, it seems our figures are smack in line with a new study from WebSideStory, and the good thing, search comes out with flying colours compared...

Posted at 05:37 PM in Search Engine Marketing | Permalink | Comments (0) | TrackBack (0)

Overture Changes to Yahoo! Search Marketing

It has now been confirmed. Throughout Europe, Overture as we know it will rebrand on 27th Feb to Yahoo! Search Marketing (not just in France as reported last week).

Posted at 08:17 AM in Pay Per Click | Permalink | Comments (0) | TrackBack (0)

Saturday, 28 January 2006

New industry mag - Search Marketing Standard

Boris Mordkovich's (thanks for the chocolate at Christmas by the way) company MordComm, Inc are launching the first magazine dedicated entirely to the search marketing industry. “Search Marketing Standard” is expected to set a benchmark in the industry by offering...

Posted at 09:28 PM in Search Engine Marketing | Permalink | Comments (0) | TrackBack (0)

Friday, 27 January 2006

Au Revoir Overture France, Bonjour Yahoo! Search Marketing

Overture France are finally going to rebrand to Yahoo! Search Marketing on 27th February 2006. Advertisers won't really notice any real changes it's just parent company, Yahoo! taking another step towards bringing the Overture brand under it's umbrella.

Posted at 01:15 PM in Pay Per Click | Permalink | Comments (0) | TrackBack (0)

Thursday, 26 January 2006

Jobs in Search

Thanks to Jobs in Search for inviting me to be listed as one of their search marketing industry experts. To find out more about me and some of my other leading compadres check it out. Recruitment is a big issue...

Posted at 03:23 PM in Other stuff | Permalink | Comments (0) | TrackBack (0)

Google Make Managing Campaigns Easy!

At last it looks like Google is going to make it easier for users to manage / edit / update their PPC campaigns. Google are offering a free, downloadable account management application enabling users to quickly: - edit keywords -...

Posted at 03:00 PM in Pay Per Click | Permalink | Comments (0) | TrackBack (0)

How is a web page constructed?

A new Google report provides analysis of over 1 Billion documents to see how they are constructed. Well worth a look at for those code heads amongst you. PS. they know Google doesn't validate. In December 2005 we did an...

Posted at 02:05 PM in Other stuff | Permalink | Comments (0) | TrackBack (0)

Wednesday, 25 January 2006

Don't be evil (well OK, maybe a little...)

Google today appears to have caved in to pressure from Chinese authorities by permitting state censorship on its Google.cn service. “In order to operate from China, we have removed some content from the search results available on Google.cn, in response...

Posted at 10:03 AM | Permalink | Comments (0) | TrackBack (0)

Tuesday, 24 January 2006

Yahoo Update - But It's not their goal to be No. 1 in internet search!

An interesting statement from Susan Decker, Yahoos Chief Financial Officer. Yahoo! Inc., one of the first Internet search companies, has capitulated to Google Inc. in the battle for market dominance. "We don't think it's reasonable to assume we're going to...

Posted at 04:16 PM | Permalink | Comments (1) | TrackBack (0)