Google / AOL Deal Done
Wednesday, 21 December 2005
Google and AOL finally reached the long rumoured deal on Tuesday that expands on their long standing technology and advertising partnership and ends advances to AOL from other interested parties, in particular Microsoft.
The deal is rumoured to involve Google paying $1 Billion for a 5% stake in AOL. AOL content will now be available for Google and, perhaps most significantly, the relationship also opens up the display advertising market to Google for the first time.
The agreement between the two companies is a setback to Microsoft, for whom access to AOL could have provided significant audience for their new AdCenter paid search offering.
Actually, if $1 million wasn't a large enough figure, it's more likely that Big G are paying $1 billion for their sliver of AOL.
Posted by: Andrew | Wednesday, 21 December 2005 at 12:42 PM
LOL. Martin obviously thinks 5% of AOL wasn't really worth that much, and subconsciously discounted the deal.
Thanks for pointing it out.
Posted by: teddie | Thursday, 22 December 2005 at 11:17 AM
Lol, all that is going to happen is Microsoft will end up, within the next 5 years or so, buying out AOL.
Let's face it, Microsoft aren't doing as well as they could as an ISP.
By which time, Google has eithered been disolved into AOL or in some way now AOL plays a major role in Google's future.
Therefore Microsoft, wins monopoly, once again.
Posted by: Justin Rowe | Monday, 09 January 2006 at 12:47 AM
Justin see my post about Microsoft and Yahoo!, culturally these two have much more in common, plus Yahoo! is working on some really cool technology which makes them a much more atttractive company.
http://www.search-engine-war.co.uk/2006/01/microsoft_to_bu.html
Posted by: Teddie | Monday, 09 January 2006 at 09:55 AM