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DTC Delays in Overture (Yahoo Search Marketing)

Thursday, 25 August 2005

The recent batch of weekly DTC (Direct Traffic Centre) updates seem to be causing more problems than benefits for the user.

Over the past few weeks Overture have been making system updates to their DTC over the weekends - with the aim to cause as little disruption to us, the user as possible.  However, bid changes are delayed, reports can't be trusted, and access into the DTC has been intermittent.

In the short term, it seems that these updates are currently causing more grief than they are worth.  I hope that things turn around soon and we start to see some benefits from all of these changes.

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