The launch of SMA UK http://www.sma-uk.org in Room E at Search Engine Strategies went extremely well. The room was packed and some of the other major UK SEM's signed up for full corporate membership on the night, with many more due to follow suit. The new official President of the association is Andy Atkins Kruger, with Mike Grehan as Vice President. Having met Andy via our involvement in the working group, I have to say he is a great choice for the role, and expect him to lead the association forward over the next twelve months.