At last, Google Adwords changes can be made en-mass.

Theoretically you are able to log into your Adwords account, although not through your MCC (My Client Centre), download your campaign, make changes and then action a ‘bulk’ upload. This is a fantastic concept, and really handy for quick day to day tweaks. If only it worked. I tried it over a week ago and the changes still aren’t live.

While this function should have saved us time, in short, it hasn’t. All of the other search engines have had this capability for ages so why do Google find it so hard?