If you’re an agency with multiple accounts in the Overture Direct Traffic Centre (DTC), make sure your double checking your Account Summary Status. At the moment it is quite sporadic about updating information, ie; it doesn’t appear to be updating...
Google who acquired Keyhole last year have recently incorporated the satellite imagery within their local search - the results are impressive from a users perspective. This currently gives users the advantage of physically seeing structures and locations. Again moving one...
I recently came across this essential viewing, a 55min recruitment style presentation by Jeff Dean of Google, at the University of Washington. http://www.uwtv.org/programs/displayevent.asp?rid=2459 Those of you into security and redundancy will be very interested in the GFS (Google File System)...
Neutralize (*\*) has been shortlisted in the E-consultancy's Search Engine Marketing Buyer's Guide again, but weirdly an hour after receiving the invite via email, we get another one inviting us to fill in the Official Questionnaire to be listed in...
On Monday Google announced a new feature specifically for Mozilla users, support of the Prefetch function. What are the implications? Bad Prefetch will make a request to a site for the top result, even if the user doesn't actually visit...
Early in 2003 Neutralize (*\*) published a report about SME/SMB internet strategies. It came out of our work on the Web Review Initiative (WRI) and the E-Commerce Review Grant, consulting exercises conducted by Neutralize (*\*) on behalf of Business Link...
If I want an electrician, a plumber or even a pizza, isn’t it much more likely I am going to want one in my area than on the other side of the country? ‘local search’ is the solution and in...
Why are my search engine rankings and traffic consistently changing? This is one of the most common questions I am asked as an algorithmic search specialist at Neutralize (*\*). The straight answer “change is the only constant in the world...
